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The Healthy Stadia concept: “Healthy Stadia are …..those which promote the health of visitors, fans, players, employees and the surrounding community… places where people can go to have a positive healthy experience playing or watching sport”
Sport plays an important role within society and sporting stadia are iconic within their communities. Millions of people across Europe attend a sports stadium each week to watch their team, to work, to volunteer or to use the stadium’s facilities. Sports clubs and their stadia are in a unique position to influence the health and behaviour of fans, employees and those living in the surrounding communities. In addition to the community and public health benefits, there is also a coherent business case to be made to stadia management in helping to build a positive corporate profile, uncover new business partnerships and help secure additional sources of funding. European Healthy Stadia NetworkTo support sports stadia with this agenda a European Healthy Stadia Network has been established, bringing together stadia from across Europe to learn and share best practice, and to act as an advocacy voice for issues concerning sports and health. The Network builds upon a highly successful 30 month pilot project funded by the European Union’s ‘Public Health Programme’. This project worked across eight European countries to promote the Healthy Stadia concept, and to further develop a guidance framework for stadia to roll out healthy initiatives with the support of their local service providers. |
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