After running three pilot projects over the last 18 months that have successfully referred sports fans onto local stop smoking services, Healthy Stadia is now offering its innovative ‘Smokefree Squad’ package to clubs who are interested in running similar projects in 2014. Building upon work with a number of clubs from football, rugby league and cricket, an ‘off the shelf’ package has now been developed for clubs to train key staff such as match day stewards and community staff in smoking cessation ‘brief interventions’.
Smokefree Squad is now a proven smoking cessation programme for use by professional sports clubs that trains stadium stewards and community staff in ‘brief intervention’ techniques. This training gives staff the skills to engage fans and local communities with simpler advice on the benefits of quitting smoking, and the availability of free support from stop smoking services. In addition to the brief intervention training, the campaign is complemented through a set of bespoke social marketing materials which are customised to the participating club’s logo and colours.
The programme has been shown to have tangible results in terms of the significant amount of fans engaged, referrals to stop smoking services, and the number of people to have successfully quit smoking after initial contact with ‘Smokefree Squad’ advocates. The programme is flexible enough to run over a short period of 3-4 weeks, or at key points during the season, and is perfect for clubs to support wider stop smoking campaigns such as ‘Stoptober’ (October), ‘New Year, New You’ (January) and ‘National No Smoking Day’ (March).
Members of our Smokefree Squad programme team would be very happy to speak to your club, local health commissioners and stop smoking services about how we can develop successful Smokefree Squad partnerships in your area, benefitting your fans, workforce and local communities.